What is it that makes interactive marketing inspire, engage and convert? In this lesson, you'll learn more about various interactive strategies and see a few brands already doing it. For the marketers to make an interactive marketing strategy to work, they must have the right tools and advanced technology like 360 degrees customers’ views. It would help the bakery owner to check what combination of style, color, and design is selling more among customers. After all, if you’re the one letting them easily crunch the numbers, they’ll most likely stick with you. Log in or sign up to add this lesson to a Custom Course. The feedback of consumers is very important. It means that they would wait for your brand’s product, and they’ll shop it when it comes to the stores. The answer is simple: to execute the strategy properly, you need to start capturing the buyer persona’s preferences and shape your approach accordingly. Try interactive marketing! Calculators are fairly simpl… Download our ebook and learn how to take your interactive content to the next level! What Is Value-Based Sales And Why Is It So Important? When defining marketing 4.0, expert Philip Kotler stressed the growing importance of customer experience in their purchasing decisions. The purpose of interactive marketing is to get the views, preferences, and choices of customers, and make their marketing strategy better. You can start it by asking for any fun, comic, or rhetorical questions. Once attracted and converted, the consumer needs to be made loyal. Then looking for ways to solve their issues and trying to meet their demands. If you were debating visiting a place you'd never been, what would be more effective: reading about it or immersing yourself in 360-degree content? This setting, marked by gamification, creates a unique experience, which will certainly stamp your brand in the consumer’s mind. – History, Types & Examples, Internal and External Factors Affect Pricing Decision, Product Concept – Definition, Examples, Pros, & …, Selling Concept – Definition, Examples, Pros & …, White Label – Definition, Process, Pros, Cons …. Want to get consumers more engaged in your marketing messages? Videos may not seem inherently interactive. The strategy was to promote the company's new cupcake flavors, and the video garnered more than three million views. With the answers left by the visitor, you get a better idea about the stage of the funnel in which they are and learn more about their preferences. study They are powerful tools for SEO and PPC agencies to increase site relevance, engage with users and attract links. One of the many resources that can be used in this phase of the funnel, called consideration, is the infographic. The Federal Student Aid website, a function of the U.S. Department of Education, implements an online calculator to help recent college graduates find out how long it will take to repay student loans (scary, we know). Imagine a potential customer coming to your landing page and facing quizzes and other elements with interactive features. Infiniti used a 360-degree rendering of its QX30 concept to help viewers visualize the vehicle from start to finish. When marketers/sellers engage with the customers, it means that they’re working on the customers’ feedback and making the product better. Data capture is essential for developing a strategy capable of generating leads and converting them into customers. In order to test the customer’s knowledge on a specific subject, the content offers prizes according to the attendance and performance of users. When an entrepreneur launches a …, Chipotle Introduction Chipotle Mexican Grill is famously known as ‘Chipotle,’ …, Nike is an American multinational company that deals in the …, Pricing is a very important part of the company’s branding …, Types of Interactive Marketing Strategies, What is a Startup Company? This gives the company a loyal customer base, essential for the brand’s reputation, and for attracting new clients, creating a true cycle. But when you use interactive marketing, treat people like an individual and trying to understand their needs and wants. They just don’t want to follow it; they want to share their views to make the product better. 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Some of the advantages and benefits of interactive marketing strategy are as follows; One of the most important benefits of interactive marketing is that it provides an opportunity for sellers and marketers to receive direct feedback from the customers. HBO channel wanted to attract the attention of the audience of Game of Thrones Series. The purpose of interactive marketing is to get the views, preferences, and choices of … The gist is that everyday people can check out these influencers' profiles, find someone whose interests and activities are close to their own, and connect with the brand in a more individualized, personal way. With the voting for the Game of Thrones Party stretched over five weeks, the number of participating voters grew from 1.3 million the first week to more than 1.6 million in the final tally. While increasing the possibilities of conversion, the quizzes serve a much greater purpose. Return on investment (ROI) calculator would show you how much money you would make from the investment. All rights reserved. Christian Colleges with Good Marketing Programs. | {{course.flashcardSetCount}} Interactive infographics show you the statistical data and information in an interesting way. Earn Transferable Credit & Get your Degree. {{courseNav.course.topics.length}} chapters | More than that, you need to give the consumer reasons to continue consuming what your brand has to offer. HBO channel arranged a quiz by asking a question like what character of Game of Thrones series you familiarize yourself with. Interactive marketing is a shift toward a more customized and responsive way to reach consumers. and career path that can help you find the school that's right for you. There are thousands of them out there, ranging from ''Which state should you live in?'' It’s a very efficient way to enhance consumer engagement and, at the same time, provide an extremely qualified experience. In virtual reality, a user puts him or herself in the middle of the action. What does that mean? Thus, even if the landing page doesn’t convert, it will be useful to deepen your knowledge about the buyer persona. Comparing Finance and Marketing MBA Programs. They started a campaign by asking a question that what favorite character they want to see as a leader in the next great wars. It’s a very efficient way to enhance consumer engagement and, at the same time, provide an extremely qualified experience. Traditional marketing used to work, but not anymore. The purpose of the game should be to relax and have some fun with customers. credit-by-exam regardless of age or education level. An excellent example in this sense is this interactive infographic created by the San Francisco Chronicle to educate its readers about the different tours offered by the Rocky Mountaineer company. For the marketers to make an interactive marketing strategy to work, they must have the right tools and advanced technology like 360 degrees customers’ views. In which areas can this strategy be useful? Therefore, surveys and polls are very important, because they would help you not to misunderstand anything.

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