Personal selling uses in-person interaction to sell products and services. The salesmen aim to inform and encourage the customer to buy, or at least try the product. Definition: Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product.It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale. Introduction: The emergence of rural markets as highly untapped potential emphasizes the need to explore them. This type of communication is carried out by sales representatives, who are the personal connection between a buyer and a company or a company’s products or services. Marketers have to decide on promotional tools such as advertisement, sales promotion, personal selling and publicity and public relations. The method of promotion needs to meet the expectations of the market… organizing personal selling in rural marketing.pptx - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. As a sales person, for example, you may only be able to speak to 25 prospects a day and make three to five presentations. One way around the limited reach of personal selling is to use inside sales reps for the smaller markets. Rural markets are delicately powerful to cater to the rural masses. Personal selling should be part of a wider sales mix, alongside telesales, email marketing, sales promotion, advertising, and public relations. To effectively tap the rural market a brand must associate it with the same things the rural consumers do. Firms should refrain from pushing goods designed for urban markets to the rural areas. ADVERTISEMENTS: Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives. Marketers over the […] Reach can be particularly limited in rural areas where fewer prospects are located. Personal selling happens when companies and business firms send out their salesmen to use the sale force and sell the products and services by meeting the consumer face - to - face. Personal Selling: People Power. Rural markets in India has acquired a major role in the growth of our economy. But personal selling must not be overlooked: it remains an extremely important part of a salesperson’s arsenal and is a skill every good salesperson must master. Rural marketing involves more intensive personal selling efforts compared to urban marketing.

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