Who are the experts?Our certified Educators are real professors, teachers, and scholars who use their academic expertise to tackle your toughest questions. Both products are grouped under the Starbucks product line, so Starbucks profits from the sale of both. Top subjects are Literature, History, and Business. Here are a few examples of product lines from some of the reputable companies. Some of the prime examples are discussed below – Amul offers a plethora of product lines that are closely related to each other but still different. In other words, it is a collection of products grouped together and sold by a company. Please tell me the example of product line, product mix, product extension and product filling of the particular company. More broadly, a product mix refers to the total number of product lines that a company owns. Here are a few examples of product lines from some of the reputable companies. On the contrary, the product mix is the combination of all the product lines and categories a company offers to its customers. So, companies develop product lines to attract new customers and, more importantly, retain the existing ones. Contact Us | Privacy Policy | Terms of Service, The hotel industry, otherwise known as the hospitality industry, spans …, What is Referral Marketing? What is John Dunlop Systems Theory in Industrial Relations about? Please tell me the example of product line, product mix, product extension and product filling of the particular company. Thus, taking the above example, if there are 4 product lines within the company, and 10 products within each product line, than the product line width is 4 only. Consistency – The measure of how closely related a company’s product lines are to each other in terms of use, production, and distribution. PepsiCo is a multinational company that offers hundreds of products in more than 200 countries. Furthermore, adding a new product to the line will have the luxury to share the goodwill, brand name, and customer base of the parent brand. In the above definition, Philip Kotler emphasizes a few points, which I want to discuss below: Closely Related Products. This equation is also known as product line length. Product lines are used as a means to enlarge the consumer base by appealing to consumer demand through the introduction of a diverse range of products. Width – The number of product lines a company sells. This strategy helps bring variety to a product line and attracts new customers. Examples of Product Line. A product line can be thought of as a brand. What is a company profile? Products line width. For example, Pepsi has a Beverages product category which includes Pepsi, Dew, Aquafina, Brisk, and many more. An example would be Starbucks introducing Pumpkin Spice Lattes in order to meet seasonal demands. These can be understood according to four dimensions: A product extension is the method a company uses when new products are added to an existing product line or brand (think of all of the variations on Coke that Coca-Cola has implemented). Explain political environment of business? This includes the width, length, depth, and consistency of the company's product mix. This includes the width, length, depth, and consistency of the company’s product mix. eNotes.com will help you with any book or any question. An example of product mix would be Starbucks’s inclusion of both whole bean and dark roast coffee. Width is the total number of product lines a company owns, length is the total number of products, depth is the total number of alternate versions of the product, and consistency is the degree of similarity between each product line in relation to each other. A product filling is the extension of the number of products to meet demand. Start your 48-hour free trial and unlock all the summaries, Q&A, and analyses you need to get better grades now. Sony added waterproof and solar-powered Walkman to its current Walkman line. https://www.careerride.com/view/what-is-product-line-fill... What is the role of business in the economy? For instance, 7 UP, Pepsi, Marinda, Mountain Dew target young people, while Gatorade is a PepsiCo brand that targets athletes. Our summaries and analyses are written by experts, and your questions are answered by real teachers. Product lines are not to be confused with product bundling, which combines various items into one type of product.Items within a product line generally share the same basic theme, and with the help of a successful marketing plan these products can be entirely effective. An example of product mix would be Starbucks's inclusion of both whole bean and dark roast coffee. target market is teenagers and young adults. Both products are grouped under the Starbucks product line, so Starbucks profits from the sale of both. Line Pruning Decision means to reduce the depth of a product line by removing unprofitable products from the existing lines. Though Pepsi contends it’s few brands like Quaker, Gatorade, Aquafina, and Diet drinks to appeal to all age groups, its main focus is on young people. Keep in mind that no businesses can retain customers for longer with one product. Line Stretching Decision. Top subjects are Literature, Business, and Social Sciences. All these brands are controlled and owned by PepsiCo, available in more than 200 countries and territories. But these terms are slightly different. An example would be Starbucks introducing Pumpkin Spice Lattes in order to meet seasonal demands. More broadly, a product mix refers to the total number of product lines that a company owns. According to the company’s website, it has divided into three main categories, i.e., Men, Women, and Kids. Crystal Pepsi launched in the market and discontinued after some time. Finally, product filling refers to the increase in the number of products within a given product line in order to meet market demand. Starbucks would be an "up-market" stretch. Starbucks would be an “up-market” stretch. For example, PepsiCo has hundreds of foods, snacks, and beverage brands. In any given company, a product line refers to a variety of different products that are related and grouped together by the same company. I need some examples of economic decisions made by individual, family and the country. Already a member? Companies will utilize different product lines for different purposes. In any given company, a product line refers to a variety of different products that are related and grouped together by the same company. Every product category target the same customer group. Referral Marketing also goes by the …, What is Marketing? Product line stretching means to lengthen the current product line. Some companies try to develop new products to its portfolio, while others develop the extension or remake of the existing products. Its product includes milk, flavored milk, chocolate, butter, curd, yogurt, ghee, etc. Sometimes people confused between product line and product mix that they are the same. This could be based on sales trends (a particular product selling better or worse) or seasonal offerings. Finally, product filling refers to the increase in the number of products within a given product line in order to meet market demand. According to Philip Kotler, a product line can be defined as “a group of products that are closely related because they function in a similar manner, and sold to the same customer groups, are marketed through these same types of outlets, fall within given price range.”. Finally, product filling refers to the increase in the number of products within a given product line in order to meet market demand. A product line offers unique and related products and brands in the market. A group of related products constitutes a product line, and the combination of different product lines makes the product mix, which is owned by the parent brand. Product depth is the number of versions of a product that a firm offers. Product lines are used as a means to enlarge the consumer base by appealing to consumer demand through the introduction of a diverse range of products. Same Customer Groups. Product Line Examples. Width is the total number of product lines a company owns, length is the total number of products, depth is the total number of alternate versions of the product, and consistency is the degree of similarity between each product line in relation to each other. The width of the product mix is equal to the number of product lines within a company. The following are illustrative examples of product depth. For example, a consumer may not like Starbucks coffee, but maybe they will like Starbucks ice cream. Following are some of the most popular product lines of PepsiCo. Every product line has to achieve specific goals, and it is important to track sales and inventory for each product line and look for the alternation in the product line strategy if needed. ©2020 eNotes.com, Inc. All Rights Reserved. Nike Inc., is an American Multinational Company that design, manufacture and market and sales footwears, apparel, and accessories. These products have similar functions and also target a defined group of customers.

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